Power Move Seller Guide
Know what your home is worth before you list it, not after the market tells you.
Two questions sit underneath every listing decision. Can we sell right now, and can we make what we need to move on. You should have both answered before the sign goes in the yard.
Watch this before you pick a number.
What the method has produced
Every closing published, with the address and price.
What the marketing actually looks like
Before it goes live
What getting a home ready actually looks like
Preparation is most of the work, and almost none of it happens on listing day. This is the part buyers never see and always feel.
I'm an expert digital marketer, and I invested in learning this side of the business properly. What that buys you is a launch instead of a listing: the right buyers seeing your home first, a price that protects your equity, and the outcome you actually want, which is a short time on the market so you are not living in constant stress.
→See how The Power Move Method™ worksFour pillars, one result. Diagnose, Reposition, Visibility, Restoration, on one page.The approach
The first photograph a buyer opens is the front of your house, so that is where we start. Paint touched up where the camera catches it, beds edged and mulched, the driveway and walk pressure washed, the front door and hardware cleaned or replaced, and lighting that still works at dusk. The first frame has to earn the second click.
The kitchen
Kitchens decide whether a showing turns into a second one. Counters cleared down to two objects, cabinet hardware matched, grout and caulk refreshed, and every bulb swapped to the same color temperature so the room photographs warm instead of green. We fix what buyers photograph and leave alone what they walk past.
The rooms
Staging is not decorating. Each room gets one obvious purpose, furniture comes off the walls so the space reads larger in a photograph, and bedding goes neutral so a buyer can picture their own life in it. Closets get edited too, because buyers open them and a packed closet reads as a house without enough storage.
Choosing the right Naples agent
Ask any agent these three before you sign a listing agreement. Here is how I answer them.
What is your exact pricing strategy, beyond pulling an automated online estimate?
I do not guess. I start with the condition of your house, then comp it against homes that sold in similar condition, not just similar square footage. I look at how your house sits against today’s insurance trends. And I look at who is actually going to buy it, because your buyer has a profile, a budget and a reason for wanting this street. Then I study how that kind of buyer behaved on the homes that already sold. That is part of the comping, and it goes deeper than running numbers.
Do you rely on passive MLS listings, or do you have an active marketing plan?
My marketing works because I train with one of the top marketers in the world. Before your home ever hits the MLS, I pre-market it to my database, so the people most likely to buy it already know it is coming. That means I am finding your buyer before we go live, not waiting for one to wander in. Then come the 3D tours, the drone video and the targeted campaigns.
How do you evaluate a buyer’s financial strength to protect my equity in negotiation?
The minute an offer comes in, I am calling the other agent to talk about their buyer. I ask for proof of funds. And I call the lender myself. How long have they worked with this person, what did the buyer actually submit to get approved, and do they have a DU approval, which is a real underwriting decision and not just a letter. I would rather find the problem in week one than in week five.
What sellers say
All of these were selling.
I sold my house in 6 days, the price I wanted and the time I wanted to close. No pressure, no headaches.
She took the time to talk strategy. We closed at top dollar.
Under contract in three days, above the asking price.
A very complicated court ordered sale, and Philly came through with flying colors.
FAQs for Sellers
In Florida, closing customs vary heavily by region. While sellers customarily pay for title insurance in neighboring Lee County, in Collier County (Naples), it is standard practice for the buyer to cover the owner’s title insurance policy. However, everything remains completely negotiable depending on how we structure your offers.
Florida law is strict regarding “material latent defects.” Sellers must legally disclose any known facts or hidden defects that materially affect the property’s value, such as past roof leaks, water intrusion, or unpermitted renovations. Over-disclosing is actually your best defensive strategy to prevent post-closing lawsuits.
With rising homeowner insurance costs across Naples, insurability is top of mind for every buyer. Impact-rated windows, accordion shutters, and a newer roof are major selling points that directly increase your home’s value. We make sure to explicitly highlight these safety features to justify a premium listing price.
It’s worth what a buyer will pay for it in today’s market, not what an online estimate says. I price from closed sales in your neighborhood, what is competing with you right now, and what your home has that the others do not. You get that number in your Equity Protection Audit™, before anything goes live.
Beyond the MLS. Professional photography, drone video and 3D tours, then targeted campaigns that put your home in front of buyers who were not already searching for it. I tell your home’s story instead of listing features, because buyers fall in love with how a home feels, not its floor plan.
It depends on the price, the condition and how many similar homes are competing near you. A home that is prepared and priced right from day one sells faster than one that has to chase the market. Once you accept an offer, closing usually takes about 30 to 45 days with a financed buyer, and it can be quicker with cash.
The main costs are the real estate commission, Florida’s documentary stamp tax on the deed at $0.70 per $100 of the sale price, your share of closing fees, and any repairs or credits you agree to. In Collier County, the buyer customarily pays for the owner’s title insurance policy. Commission is always negotiable, and I walk you through an estimate of what you will walk away with before you list.
We do not just relist it. We relaunch it. First we find out exactly why it sat, whether that is price, presentation, condition or who saw it. Then we fix the cause before it goes back on the market.
Only what pays you back. I walk the home the way a buyer’s inspector would and flag what will turn into a price cut, and what buyers here do not pay for. My rule: I won’t ask you to spend a dollar unless I know it’ll make you three.
Every week, without you having to ask. You will know what showings happened, what buyers said, and what I recommend next. If something changes in between, you will hear it from me right away.
Usually 6 to 12 months, depending on your home and your timeline. We agree on the length together before you sign, and I explain every term in the agreement so there are no surprises. If you are ever unhappy with how I am working your listing, you can cancel.
Ready to see what your Naples home could actually sell for?
Start with the Equity Protection Audit™. You keep the findings either way.
Get my Equity Protection Audit™Or text or call (239) 350-2356
